Board Members

ASL have a wealth of experience on their board, combining the knowledge and expertise gained from holding director level positions at Toshiba, Kyocera and Westcoast as well as the experience of running their own businesses for many years prior to joining ASL. All of this experience enables the board to understand customer needs and ensure service levels are maximised to give users the best experience possible.

Duncan Forsyth

CEO

Duncan has a long track record in leading companies from the front. Previously the Group Managing Director at Westcoast where he was a key part of the leadership team that grew the business from a turnover of £35M to a £3B.

During his time at Westcoast he developed extensive relationships across the technology industry.

Joining in 2020 as Chief Financial Officer, Duncan brings with him a fantastic record and knowledge of managing operations and service, bringing efficiencies that assist the level of customer satisfaction, whilst using his extensive business experience and contacts to help widen ASL’s product and services.

Paul Derry

Group Sales Director

Paul has over 30 years’ experience in reprographics with a track record of sales success. He began his profession at Pitney Bowes and has spent his career working for manufacturers and
resellers.

Paul has grown the Sales and Marketing function both organically and acquisitively in both sales volume and value, added new services and has steered ASL to become one of the top 3 independent managed office suppliers in the UK.

Paul is directly involved in all stages of ASL mergers and acquisitions and has a well-earned reputation for developing his teams, proven by the length of service and loyalty shown.

Mark Garius

Merges & Acquisitions Director

Mark is an experienced M&A Director with expertise in mergers and acquisitions. He has a proven record in developing and implementing effective and innovative business strategies that drive
growth.

He has particularly strong strategic planning skills and the ability to create powerful and passionate teams that deliver on a common vision. Mark began his career at Xerox and followed a corporate career for over 20 years before applying his knowledge and skills to help develop businesses in the reseller channel for the following 20 years. At ASL, in addition to his role as M&A Director, Mark leads the acquisitions team to fulfil the ‘buy and build’ strategy that is contributing to the company’s strong growth.

Simon Whapshott

Commercial & Technical Officer (CTO)

Simon joined in 2018 following the acquisition of his business, ICA Digital by ASL. Simon brings with him a wealth of experience in
running a successful business where the heart is the service and operations.

With a technical background and a great IT knowledge Simon has completed a number of projects to guarantee that ASL have a strong infrastructure as we grow rapidly, ensuring the excellent levels of customer service that forms the backbone of our offering are maintained and improved where possible.