Board Members
ASL have a wealth of experience on their board, combining the knowledge and expertise gained from holding director level positions at Toshiba, Kyocera and Westcoast as well as the experience of running their own businesses for many years prior to joining ASL. All of this experience enables the board to understand customer needs and ensure service levels are maximised to give users the best experience possible.

Duncan Forsyth
CEO
Duncan has a long track record in leading companies from the front. Previously the Group Managing Director at Westcoast where he was a key part of the leadership team that grew the business from a turnover of £35M to a £3B.

Mohammed Ramzan
CFO
Mohammed Ramzan joined ASL in September 2021 as Chief Financial Officer. Mohammed has over 30 years’ experience in high growth businesses and brings a wealth of experience in acquisitions, integration and developing high performing finance teams.

Simon Whapshott
Chief Marketing and Business Development Officer
Simon joined in 2018 following the acquisition of his business, ICA Digital by ASL. Simon brings with him a wealth of experience in
running a successful business where the heart is the service and operations.

Paul Kilgour
Chief Operating Officer
Paul joined ASL January 2022 as Chief Operating Officer. Paul brings over 25 years of experience of managing multi-site operations across the business services arena in both the UK and overseas.