As we enter the New Year, it’s a great time to reflect on the last few months at ASL. It’s been a busy and exciting few months. From team conferences and community initiatives to industry recognition and education-focused events, we’ve been working hard behind the scenes to strengthen our service, support our communities, and continue improving the experience we deliver to our customers.
Here’s a quick look at what we’ve been up to.
July: Service Conference
In July, our teams came together for our annual Service Conference. This is a key moment in our calendar, bringing colleagues from across the business together to share best practices, strengthen skills, and align on service standards.
The focus was simple: ensuring we continue to deliver a reliable, consistent, and high-quality service experience for our customers, day in, day out.
August: Business Park Clean-Up
In August, members of the ASL team took part in a business park clean-up, helping to improve the local environment and give back to the community in which we work.
This initiative forms part of our wider commitment to sustainability and corporate social responsibility, supporting cleaner spaces and more responsible ways of working.
September: Ely Hero Awards
We were also proud to support the Ely Hero Awards in September, celebrating individuals and organisations making a positive difference in the local community.
It’s always inspiring to see the impact of people and initiatives working to support others, and we’re pleased to play a small part in recognising those efforts.
November: Educate Awards & Company Conference
In November, we were delighted to be involved in the Educate Awards, an event dedicated to celebrating excellence across the education sector in the North West.
Recognising the hard work, innovation, and dedication of educators and support teams is incredibly important to us, and we’re proud to support initiatives that shine a spotlight on the education community.
We wrapped up the period with our company-wide conference, bringing teams together to reflect on progress, align on priorities, and plan for the months ahead.
With a strong focus on service development, innovation, and customer experience, the conference reinforced our commitment to continuous improvement and long-term partnerships.
December: Giving Back at Christmas

In December, our focus turned to giving back during the festive season. In partnership with a long-standing customer in the North, we supported Cash for Kids’ Mission Christmas, collecting toy donations to be distributed to children and families who would otherwise have gone without at Christmas.
Alongside this, members of the ASL team proudly stepped in as Santa’s helpers, supporting Santa’s Sleigh with our local Rotary Club. From lending a hand behind the scenes to helping spread a bit of festive cheer, it was a wonderful way for our teams to support the communities around us.
Looking Ahead
As we move forward, our focus remains the same: delivering dependable service, smarter solutions, and meaningful support that helps our customers work more efficiently, securely, and sustainably.
Thank you for being part of our journey, we’re excited for what’s next.