Press releases

Geerings Digital joins forces with the ASL Group

Left to right David Campbell ASL Finance Director and Paul Derry ASL Sales Director

Cambridge, UK, 8 November 2018 – As part of its continued growth strategy, ASL has acquired Geerings Digital based in Ashford, Kent. This is the second acquisition ASL has made this year after ICA joined the group in February. This brings the number of contracted machines for ASL to over 14,000, firmly cementing its status as one of the largest independent managed office services suppliers in the UK.

Geerings is the longest standing company in the office services market having been founded in 1903, initially focussing on print. Over the years, Geerings diversified beyond printing to office equipment and supplies and today Geerings supplies printers, photocopiers and managed print services to the commercial and education sectors across the South East in Kent, Essex, London, Sussex and Surrey. It has built its excellent reputation by ensuring highs standards of customer service and commitment to customers and staff alike.

Commenting on ASL’s 10th acquisition in nine years, Mark Garius, Managing Director of ASL, said: “Geerings Digital is a long-standing business that has an excellent reputation and has built a loyal customer base in the south of England which adds strength and depth to our coverage in those areas. We chose Geerings Digital carefully because of their fit with ASL – particularly their high standards and commitment to customer service. We are retaining a base in Ashford as we recognise that their strong presence in the area needs to be maintained and grown. ASL are looking at further acquisition opportunities as part of our plan to grow significantly over the coming years.”

Will Geering commented: “Geerings made the decision to focus their efforts on our other business areas and after entering a process, we chose ASL as we felt that the company cultures were aligned. The management of Geerings were very keen to ensure that Geerings Digital continued to prosper under the new management whilst still maintaining the excellent customer service that they have become renowned for across all their businesses. We firmly believe that our customers will see positive benefits from the change and will welcome the additional services that the combined group can offer.”

Geerings Digital staff will join the ASL team, taking the company’s total turnover to over £27m, headcount to over 140 employees, and it will continue its excellent MPS service, supported by ASL’s additional capabilities. These include a breadth of managed office solutions including telephony/unified communications, production print, IT/software support and supplies. Geerings Digital will also benefit from access to ASL’s market-leading IT infrastructure that ensures delivery of the highest levels of service to all customers.

ASL was founded in 1991 and is one of the largest independent managed office services suppliers in the UK. It services over 5000 customers in East Anglia, the Midlands, London and the South of England, with offices in Cambridge, Great Yarmouth, Milton Keynes, Cannock, Bromsgrove, Central London, Essex and Surrey.

For more information about ASL, go to

Andrew HoyleGeerings Digital joins forces with the ASL Group
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ASL launch new responsive website

Press release: 

Automated Systems Group Ltd (ASL) has launched a new responsive website. The new website is easy to navigate, responsive to mobile and tablet devices, includes refreshed graphics and comprehensive product information.  The website also provides clear partner information from major manufacturers including Kyocera, Ricoh, Lexmark and Epson.

The new website’s content has been streamlined to provide a more user-friendly and engaging experience for ASL’s web visitors.  ASL has an impressive product line-up from the world’s leading manufacturers, but in addition, the Managed Document Solutions message as an end-to-end service is at the heart of the website’s objectives. The new website shows businesses how software and cutting-edge, multi-functional device solutions can increase efficiency and reduce customer costs.

Mark Garius, Managing Director at ASL Group Ltd said: “The new ASL website has been designed with user experience in mind and developed to ensure the site is compatible with today’s browsers and mobile devices. We also have an array of case studies that provide a detailed overview of ASL’s capabilities across a wide range of sectors beyond the traditional business service industries to include education, manufacturing and construction.”

On the new ASL website, visitors can also stay informed with the latest news from ASL and the print industry. The “News” page features the latest company announcements, product innovations and opinion pieces.

In addition, the new website allows users to engage with ASL across an array of social media platforms including Facebook, Twitter, LinkedIn and Google+.

ASL is one of the UK’s leading independent document resellers, supplying and managing print, copy and scan solutions from world leading manufacturers. The company is based in Cambridge with offices in the midlands, London, Milton Keynes and Great Yarmouth employing 100 staff and looks after around 5000 customers across the UK.

For more information about ASL, call 0845 207 7000, email [email protected] or go to the new website at

Andrew HoyleASL launch new responsive website
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