The days of sitting at an office desk from 9 to 5 are long gone for most small and medium-sized business (SMB) employees. People are at home, at the office, on the road, and at client sites and this makes communications with vendors, partners, prospects and customers feel stressful and complicated, fragmented. In this complex market, it has never been more important for companies to lower their costs and still remain responsive and competitive.
There has been accelerated technological innovation to urgently cater for remote and mobile working efficiency but, in spite of this, unreliable and expensive communication systems are a challenge for many organisations, which may not have the budgets and expertise to replace outdated legacy telephone and communication systems. They’re juggling multiple connected devices, phone calls, texts, video calls, emails, faxes even – it’s a lot.
Legacy telephone infrastructure was not designed for the ways in which the world works today. Which is why companies are moving away from expensive, inflexible, on-premises communication systems to cloud telephony systems.
Cloud-based telephony solves business challenges
A cloud-based system uses the internet to make calls and can be cost-efficient and reliable. No more on-site equipment – no analogue phones, cable ducts, copper wire or optical fibre, with their installation, maintenance and upgrading burdens, or their ugly cables. The hard, upfront costs of these systems – in the thousands for a few lines – plus monthly ongoing costs are significant. Cloud systems can be used with multiple devices, including traditional phones with adaptors, and it takes only a couple of clicks to add new numbers or extensions. You get full phone system functionality wherever there is access to the internet. Data is accessed and stored in the cloud, making remote work easier and enabling business continuity. Cloud telephony systems are typically less expensive than on-premises business phone systems , and they can grow or shrink according to need. Versatile and scalable, they can fit any business need, with ease.
But beware of the downsides
Cloud-based telephony systems are becoming popular as a result of the benefits, but beware of the downsides.