Project Description

The Client: EMG Motor Group

EMG has eight car dealerships spread across Cambridgeshire, Norfolk, Suffolk and Lincolnshire. They are a new and used car franchise outlet for Citroen, Hyundai, Kia and Mazda, as well as being a registered Ford Service authorised repairer.


ASL secured the EMG print solutions contract in 1998 and developed a long-lasting business relationship including extending the contract in 2015.

The quality of the equipment ASL supplied, alongside cutting edge technology and value for money ensured the retention of this highly sought after account. This was complemented by ASL’s excellent service support over almost two decades.

How ASL Helped:

Looking at future requirements for EMG Motoring, each site was examined individually with a hands-on approach to gain and maintain the confidence of all users across the company and provide significant cost savings.

Greg O`Gorman, IT Director at EMG Motoring, was involved in all aspects of discussions with significant input in the final specification of the purchased equipment for EMG Group.

Related Case Studies


  • ASL Group has worked with EMG Motoring to examine their existing operating systems and review requirements regularly to give greater cost savings across the company
  • We are also helping EMG Motoring establish a Print Management System in the near future to further enhance their environmental credentials
  • The total savings enjoyed by EMG Motoring currently is 40% due to the invaluable support of our partner Kyocera.

The decision to award ASL the contract for the new printer fleet wasn’t just based on price, also the level of service we would receive. We look for a partner, not just a supplier, who deliver equipment we can rely on and give full service support. ASL ticked all the boxes. We reduced print spend without compromising the level of service.

Greg O’Gorman, EMG Motor Group
Contact us to find out more