Ever seen the terms public, private, and hybrid cloud and asked yourself, “Hmm, I wonder how they relate to the print management space?” Ok, you probably haven’t wondered that. Regardless, it’s time we learned!

Why move print management to the cloud again?

Before diving into this topic. you may want to think about your own organizational goals and what benefits of cloud are most appealing to you.

Some of those benefits may include:

  • Reducing capital expenditures and/or predictability of cost
  • Reducing operational complexity
  • Creating new offerings capabilities or services
  • Modernization of legacy IT systems

The list goes on and it’s a fair question to ask yourself, “Why move to the cloud anyway?”  It’s not a case of one cloud fits all. The right cloud strategy is defined by your business strategies.

The three different cloud hosting deployment models

  • Public cloud – Cloud computing services that use shared resources accessed over the internet along with other users from other companies
  • Private cloud – Cloud computing services that use dedicated resources for a single organization
  • Hybrid cloud – Cloud computing that combines on-premise infrastructure, or a private cloud, with a public cloud

“Which of these is best for my environment?” you might say. The question you should be asking is, “Which is best for me?” The right answer for print management may be all of them!

Some businesses may benefit from a fully hosted public service, due to their limited IT infrastructure or resources. Other businesses may have sophisticated requirements and integration needs and want to optimize for flexibility, data sovereignty, and performance. It all depends on what your print environment needs.

Public cloud

Public Cloud is the off-premise hosting of applications and infrastructure that’s fully managed for you. Services are shared all the way from networking, servers, database services, and the tools to manage them.

The cost often scales with your usage, meaning you have the ability to lower or raise depending on demand. Total cost is usually lower due to economy of scale – many customers sharing common infrastructure and services.

With the public cloud, the cost can be spread out across multiple users versus “owning” the actual resources all to oneself. Put simply, public cloud is where you access the capacity of the applications and services over the internet. You’re completely removed from the physical location of your data.

This is the Average Joe’s most commonly used form of cloud computing. Good examples are Microsoft 365, Google Workspace, and Netflix.


  • Shared scalable infrastructure resources
  • The multi-tenant architecture reduces costs
  • Minimal configuration complexity and maintenance required
  • Highly available and scalable
  • Pay as you go or usage-based subscription models


  • Less control over data security
  • Blackbox feel – usually impossible to get under the hood to troubleshoot problems
  • Maintenance windows or new feature availability is outside your control

Examples of public cloud services include:

  • Gmail
  • Salesforce
  • Dropbox

Private cloud

A private cloud typically empowers a single organization with cloud functionality that is often specifically purpose-built.  Organizations typically host private cloud in a co-located data center such as AWS, Rackspace, Azure, or GCP.  Some organizations however have their own data centers or an on-prem private cloud variant.


  • Dedicated resources and infrastructure
  • The greatest level of control and security
  • Resource access limited to a single and secure private network
  • Ability to scale without the need to purchase additional hardware
  • Maintenance windows or new feature rollout is usually 100% in your hands


  • Sysadmin required if this is not maintained by a service provider (maintenance, updates, VPN)
  • Often can deliver the same security and performance as on-prem but often with a little bit more latency

Examples of private cloud services include:

Hybrid Cloud

Hybrid cloud computing refers to a mix-up of on-premise or private cloud with public cloud resources. This offers the best of both worlds. The hybrid cloud architecture allows on-premise and cloud applications and resources to seamlessly interact.

Hybrid cloud combines the different types of network and/or computing environments. Think of it like a Swiss Army Knife. It allows you to support specific purposes like application architectures requiring extraordinary data security or communications to hardware devices, like, I don’t know, to use a random example off the top of my head – printers!

Hybrid cloud architectures are experiencing tremendous growth and the Rightscale 2019 Report from Flexera reported that 84% of enterprises have a hybrid multi-cloud strategy.


  • Greater flexibility with the best of both worlds of cloud and on-prem
  • Balance of control, performance, and scalability
  • Performance – addresses network bandwidth concerns and local computational efficiency
  • Security – supports strict security demands
  • Cost efficiencies as you are only paying for portions of the public cloud you need


  • High responsibility and burden to manage and provide visibility of security
  • The mix and matching of services can make diagnosing problems harder e.g. is this failure a result of on-prem or a cloud service the system is using?

Examples of Hybrid Cloud services include:

How do these hosting options relate to print management?

Our focus is on ensuring we have solutions for all environments. We fully recognise people are at different phases of their cloud journey. The real answer to the question of moving print management to the cloud is ensuring you have choice. Just like you have a choice with your printer brand or operating system.

Our public cloud option is PaperCut Hive.

PaperCut MF is private cloud ready, and can be hosted by you or hosted by us. Out of the box, PaperCut MF is a true hybrid cloud solution and can interface with many cloud services seen in businesses today e.g. Azure AD, Scan to Cloud etc.

So, all of the choices are yours! Give us a call for more.