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ASL appoint high-level marketing director to drive forward exponential growth

 

 nigel allen asl marketing director ASL, the office managed services group, are pleased to welcome Nigel Allen onto their board as the new marketing director for the group. Previously one of the board at Kyocera achieving substantial growth over the last 9 years, Nigel brings this wealth of relevant experience to the role, as well as providing ASL with the marketing expertise they need to maximise growth in the short- and longer-term. Nigel’s previous career as the marketing director for Kyocera (Nigel worked for Kyocera for more than fifteen years), ensures he has an excellent insight and knowledge of the sector which will be invaluable as they continue to grow to be one of the largest Independent companies in the market.

Nigel Allen states “I have worked with ASL for many years from the manufacturer side and seen the growth in their business organically and through targeted acquisition. It is a very exciting time to be at ASL and this is further demonstrated with this investment and focus on marketing. My focus will be on ensuring ASL is firmly established in the mind of our target market, with clear messaging and approach to the end user, thereby aiding the sales effort and helping ASL stand out as the leading supplier”

ASL have undertaken a focused programme of acquisitions in recent years which has seen the group evolve into a large-scale organization, offering a diverse selection of services including unified comms, security and production print. Appreciating the positive culture and values which are a key part of the ASL persona, Nigel is eager to work with the rest of the directors to continue to take the company forward towards even greater success.

Mark Garius, managing director of ASL, said, “For a number of years ASL has seen significant growth and reached a stage where it was necessary to strengthen our Board of Directors. We know that Marketing will play a big role moving forward as we continue to acquire and add new services to our portfolio. It is imperative that we communicate our proposition correctly to our current customers as well as new prospects. ASL have worked with Nigel at Kyocera for several years and have always been impressed with his part in their growth and success. He therefore headed a very short list of candidates that we approached to help ASL move to the next level. The other directors and I are very excited about his decision to join the board and add his considerable skill sets and knowledge to ASL.”

ASL – leaders in telephony and printing solutions

ASL is a market leader in managed print services and unified comms in the UK. Currently one of the top ten managed service companies in the country, ASL has acquired a reputation for impartial product recommendations and impeccable customer service at every stage. With well over 100 employees and branches in Basildon, London, Great Yarmouth, Cambridge, Cannock and Milton Keynes, they offer a responsive, customized solution for a wide variety of office requirements. ASL offer independent advice and can supply and maintain a large range of products from global leaders in the print solutions world, including Kyocera, Ricoh, Lexmark, Canon, Konica and Papercut. Flexible financing and a commitment to ensuring each customer gets the very best option for their requirements are crucial to ASL’s continual growth.

 

 

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