NFON UK, an entity of NFON AG, the only pan-European cloud PBX provider, announces today a new partnership with ASL, one of the UK’s top ten resellers and largest independent managed office services supplier in the UK. ASL is renowned for its pedigree in both print and IT services. Its addition of Cloudya, NFON’s Cloud Telephone System, to its portfolio is part of its strategic plan where voice becomes a key lever for growth in 2020 and beyond. Myles Leach, Managing Director, NFON UK: “We are thrilled to add ASL as a new diamond partner. The company has experienced phenomenal growth and sees cloud telephony as a lucrative revenue stream. For its existing 7,000+ customers its key that the product delivers on every front – across quality, functionality and reliability – we are pleased to be the provider they have chosen to fuel its upward growth trajectory.”

Nuvola family

ASL will be delivering services through Nuvola Distribution. NFON UK signed its partnership agreement with Nuvola Distribution Ltd, a total Technologies and Services Distributor, in July 2019.  Founded in 2010, Nuvola is renowned for providing its channel partners with a comprehensive product range from premium global and local vendors underpinned with a professional services division that provides consultancy, installation, engineering, and a full portfolio of white-label services. It added NFON to its cloud TaaS (Technology as a Service) portfolio, with the objective of enhancing and adding considerable value to its existing reseller partner’s current offerings.

Product expansion 

ASL sees huge opportunity in the cloud telephony market. Paul Derry, Group Sales Director, ASL: “We have a great legacy with print and IT services, but in order to keep growing we want to diversify our portfolio with solutions that will complement our product set and add value to our customer’s business. The choice to move from PBX to hosted telephony is a no-brainer as it enables our customers to create more time for their essential duties and have more agile working environment to boot. After reviewing all providers on the market we are confident that with NFON’s product and Nuvola’s support, we have a winning formula that will delight our customers and enable our business to go from strength to strength.”


Headquartered in Munich, NFON AG is the only pan-European cloud PBX provider – counting more than 40,000 companies across 15 European countries as customers. With Cloudya, NFON offers an easy-to-use, independent and reliable solution for advanced cloud business communications. Further premium and industry solutions complete the portfolio in the field of cloud communications. With our intuitive communications solutions, we enable European companies to improve their work a little, every single day. NFON is the new freedom in business communication.