It’s hard to imagine our daily lives without the internet. Almost every function, in every minute of every day, is made faster, easier and more efficient because of it. As vital as it is to our everyday lives – to our business it’s absolutely critical.
Your business can suffer irreparable damage with poor internet service. eCommerce, emails, website traffic, social media, file sharing – almost everything that your business does behind the scenes is reliant on it. Why would any business that understands the importance of high speed, reliable connectivity take a risk with their broadband solution?
Why should the internet traffic in your office block, your industrial estate, or even your whole town, have a potentially damaging affect on your business? At ASL, we believe it shouldn’t. The office upstairs streaming video shouldn’t mean that you can’t send files to your customers. It shouldn’t mean that your VoIP capabilities are reduced, or that your video calling quality suffers. Unreliable broadband is something that your business – and your customers – can’t tolerate.
Your broadband connectivity is crucial infrastructure for your business, and a fast, reliable service is essential to its continued success.
The dangers of connectivity problems
It’s estimated that up to 1.5 million UK businesses suffer a problem with their broadband once a week or more. That problem could be a temporary drop, a slowing down of speed due to ISP throttling, or an outage altogether. Whatever the problem, the ramifications for the business – and its customers – can be catastrophic. A missed order, a video conference aborted, a customer lost, or an opportunity wasted. Your business’s potential unfulfilled – and all because connectivity wasn’t taken seriously. However, the right connectivity solution can help you avoid these issues.
On average, it costs UK businesses over £900 for every single hour of internet outage. What can’t be quantified so easily is the reputation damage that the problems can cause. You want your customers to know that you can be relied upon, that you’re always there for them. But all of your hard work, the great staff you employ and processes you have in place are all worthless if your internet goes down. This is where a reliable and efficient connectivity solution really shines.
What connectivity solutions offer
Connectivity solutions can be tailored to your needs, your priorities and your budget. You need to consider what’s important to your business’s success when deciding on how to best facilitate that with your business’s broadband solutions. Do you need static IP addresses, to enable remote working or website hosting? What are your file transfer requirements? Think of the size of the presentations or even videos/audio files that are sent on a daily basis. Connection speed will be vital if you are (or if you plan on being) involved in video conferencing – a trend that’s rising exponentially as businesses try to cut costs and reduce environmental damage.
High speed, ultra-reliable broadband can make or break your business. It gets you closer to your customers, enables you to handle their enquiries and their complaints as quickly and efficiently as you would if they were right there in the room with you. And with the right connectivity, they may as well be.
Get in touch with ASL Group today to find out how we can help your business with connectivity solutions: https://asl-group.co.uk/contact/