I know what you are thinking. “We have a good working relationship with a digital print company, and we send our cut-sheet work to them”.
There is nothing wrong with a little collaboration and long may it continue for those where it works well, but you might be missing the point.
The print buyer of today is increasingly looking for a one-stop shop because it makes his/her job much easier. We are all working a lot harder than we used to and demand on our time has never been greater.
Put yourself in the print buyers’ shoes:
“ABCX signs have always given us great service but they just can’t do the cut-sheet so I have to find another supplier for that.”
“On the other hand, XYZA signs and digital can do everything and there aren’t any delays in getting proofs back…hmm!”
It is easier for this print buyer to route all their work through XYZA because they have less people to call, less accounts to manage, less invoices to handle, less admin and the result is just the same.
If there is one primary reason that I can give you for expanding your portfolio it is this: stop sending your customers to your competitors
Your issues perhaps?
- I don’t know if I have the skills in-house to handle cut-sheet?
- Where do I go to learn?
- How much does the kit cost?
- Can I afford it?
- What do I need to compliment my wide-format?
- Am I going to damage my existing business if I take my eye of what I already do?
- What finishing do I need?
- How does this fit into my existing workflow?
This can all seem a bit scary, but when you reduce it to bite-sized chunks, it becomes more digestible.
Get your cut-sheet process right and you will be sending less work out and hopefully increasing customer loyalty
Want to discuss cut-sheet digital printers and how they can compliment your existing services? Click on the link below to find out more and get in touch.