In July 2013, ASL became one of the first resellers in the UK to achieve the Ricoh Gold standard certification for delivery of excellence in customer service.

As a customer, we know that you demand from your suppliers the best in quality, service, support and value. The Ricoh certification programme is an assurance that these demands have been met and/or exceeded.

Ricoh’s certifications focus on four areas of key customer importance: customer service delivery, using quality supplies, production print and managed document solutions capabilities. ASL met the highest standards in all these areas.

The benefits of choosing a Ricoh certified partner are explained by Paul Cheetham, Indirect Channel Director, Ricoh UK, “Customers are continually demanding more from their suppliers and have been asking for a way to identify dealers who operate to the highest standards. The Ricoh certification programme is the vehicle to deliver to customers the endorsement of our dealers whom achieve the highest standards in the marketplace for sales, service and support. These individual certifications make it easy for customers to identify a local dealership with the relevant expertise and full support of Ricoh UK.”

The Ricoh certification programme identifies those dealerships that operate to the highest standards both internally within their business and externally to their customers.  Each certification is a clear recognition of investment in people, processes and technology from a sales and customer service perspective.

Every dealer achieving certification has been rigorously assessed and annually audited to ensure that quality standards are maintained.  In this way, as a potential customer, you can be confident that the solutions and service being proposed will satisfy your requirements.  Each certification awarded demonstrates that dealer’s commitment to the following core values:

  • Achievement of industry best practice
  • Attainment of the highest quality standards
  • Premium service to ensure product maximum product performance
  • Highly skilled staff and capabilities to meet customer needs
  • Consultative sales approach
  • Customer-centric systems and processes
  • Ability to present a sophisticated offering in clear and easy to understand manner
  • Commitment to customer feedback and continuous improvement

Commenting on the award, Mark Garius, Managing Director of ASL, said “We are delighted to be one of the first resellers to achieve this award. It independently recognizes that we deliver on our promises to our customers today but also highlights our shared desire with Ricoh to seek to continuously improve on the service that we provide”

Founded in 1991, Automated Systems Group Ltd is one of the largest independent managed document solutions suppliers in the UK. With over 5000 customers we supply the latest technology from many of the world’s leading manufacturers. We offer impartial advice and consultancy, excellent flexible finance options and unparalleled service support giving total piece of mind and value for money. For more information, go to or call 0345 207 7000.