Project Description

Commercial printer replaces Indigo technology with Ricoh, drives increase in new business

Increasing demand from customers for more distinct and impactful print collateral, meant commercial printer Twenty10 Digital needed to broaden its product offering. Following in-depth consultation with Ricoh business partner ASL (at the time branded SmartPrint), Twenty10 decided to replace an existing HP Indigo printer with Ricoh technology. This has delivered a ‘step-change’ in digital print capability.

Executive Summary

Name: Twenty10 Digital
Location: Northampton, UK Midlands
Size: 5 staff
Activity: Commercial printing


  •  Constrained growth with existing digital print equipment
  • Customers demanding more innovative, impactful collateral
  • Existing print technology lacking features and capabilities like print on modern paper/media stocks
  • Capacity to handle more jobs in a shorter time period


  • Ricoh digital print technology replacing HP Indigo
  • ASL partnership


  • Delivers a clear pathway to increase business opportunities and new markets
  • Expands portfolio of products and services
  • Produces distinctive new metallic and neon colour quickly and easily
  • Increases speed, flexibility and efficiency of digital print processes
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“The new Ricoh press and support we’ve had from ASL has been a step change for Twenty10. Our customers are under pressure to differentiate brands and produce more creative, striking collateral and now we have the technology to meet that demand. We’re enabling existing customers to do more, but we’ve also opened new markets and opportunities that I think we would have struggled to win previously.”

Paul Riley, Managing Director, Twenty10 Digital